Welcome to another riveting episode of Book Lover’s Companion, the podcast where we delve into the world of books, authors, and the nuances of the literary craft. I had the pleasure of hosting Sharon Woodhouse, a former indie book publisher and current owner of Conspire Creative, to discuss the intricacies of the publishing world. Here are some of the key takeaways from our enriching conversation.
### An Unconventional Journey
Sharon’s journey into the world of publishing is anything but typical. With a degree in philosophy and an initial stint as a freelance writer, she eventually found her niche in self-publishing. Her breakthrough came with a book on Chicago’s ghost stories, a surprising hit that helped her establish a reputation in the Chicago literary scene. Her career trajectory is a testament to embracing one’s passion and crafting a career path from unconventional beginnings.
### The Value of Non-financial Goals
When authors embark on the cumbersome journey of writing and publishing, there’s more at stake than financial gain. According to Sharon, writing is an artistic endeavor filled with emotional investments. Authors often seek satisfaction, reader engagement, and a sense of belonging within the literary community. Sharon emphasizes that success in publishing is achievable through an entrepreneurial mindset, where taking risks and being creative play pivotal roles.
### Writing with Multiple Hats
Indie authors face unique challenges, primarily the need to wear multiple hats. From marketing their books to maintaining a presence on social media, the indie author must master many trades. Success involves continuous learning and proactive outreach, and as Sharon asserts, the business side of writing need not be intimidating.
### Advice for Aspiring Authors
One of Sharon’s key pieces of advice is to start working on marketing, sales, and writing simultaneously. From establishing an online presence to plotting marketing strategies, early preparation can set the foundation for successful book promotions. The process involves a commitment to regular promotional activities and an openness to building networks and fostering partnerships.
### The Growing Market for Audiobooks and Translations
The conversation also touched on the burgeoning market for audiobooks. With people constantly multi-tasking, audiobooks provide a convenient way to consume literature. Sharon shares that while professional narration is ideal, there are cost-effective alternatives like AI narrators that indie authors can explore. Moreover, translations can unlock new markets, particularly in language-diverse regions, offering indie authors an opportunity to expand their reach.
### A Framework for the Profitable Author Life
Sharon concluded with her framework for the profitable author life. The framework emphasizes knowing it’s possible, making a commitment, customizing marketing to fit individual goals, engaging in consistent promotional efforts, building business wisdom, improving mindset, and cultivating a supportive network. These steps highlight that the path to success entails a combination of personal growth, continuous outreach, and understanding market dynamics.
For those interested in learning more, Sharon invites you to visit her website, conspirecreative.com, where you can explore more about her philosophy and approach toward building a profitable author life.
We hope you found our discussion with Sharon Woodhouse as illuminating as we did. Stay tuned for more insightful episodes on Book Lover’s Companion. Until next time, happy reading!
Yours sincerely,
M. Maurice CEO
