Host Edith welcomes returning guest Lisa Towles, thriller author, fellow podcaster, and book coach, to discuss Lisa’s nonfiction book, “The Me Factor: Your Secret Weapon for Author Visibility,” which aims to reduce authors’ fear of marketing and help them use their unique identity in branding. Lisa explains a sequence for effective marketing: clarify author identity, conduct a genre analysis based on industry standards, develop audience insights through reader personas, identify comparable titles to craft an “emotional promise,” and then choose intentional, sustainable social media tactics (including options that don’t require being on camera). They discuss using AI and tools like Canva for marketing assets, the value of building an author platform before a book is finished, and trends in reading formats, especially audiobooks and Kindle.
00:00 Welcome Back Lisa
00:49 What The Me Factor Is
03:59 Marketing Fear And Burnout
06:42 Authentic Visibility And Branding
08:49 Order Of Operations For Marketing
12:30 Author Identity And Thriller Brand
15:51 Genre Analysis And AI Tools
20:49 Finding Your Readers
23:58 Authors Who Dont Read
25:56 Emotional Promise Vs Market Writing
29:51 Write Heart Not Trends
31:22 Platform While You Write
34:06 Me Factor Framework
36:12 Author Branding Beyond Logos
41:14 Social Media Without Fear
44:58 Pets And Personal Sharing
46:50 AI Tools And Confidence
50:52 Future Of Reading Formats
52:50 Audiobooks For Authors
55:48 Wrap Up And Where To Find
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